Search changed shape, and most of your story got left behind.
For twenty years, being found meant ranking on a page of links. Your guests now ask ChatGPT, Gemini, Claude, and Perplexity to plan the trip for them, and those tools reply with a single recommendation, not a page of ten. If your brand is not inside that answer, you are not on page two. You are simply unseen.
Here is the good news. These engines are hungry for substance, for places with a real soul and a true story to tell. The loud, flat sameness of mass travel does not move them. You can. Once your story is made legible to the machines now reading it.
One
See yourself the way AI does.
I ask the AI tools the questions your guests are really asking, and show you exactly where you are recommended, where you are skipped, where you are mistaken for someone lesser.
Two
Find the heart.
Together we get honest about the one true thing only you can say. This is the part most consultants rush past, and the part I care about most, because without it there is no light to send out into the world.
Three
Make it legible to the engines.
Then we shape that story so search engines can read it, trust it, and repeat it faithfully. Using the words they pull from, the structure they rely on, and the quiet authority signals that tell an AI model that your name is the one worth sharing.
Four
Keep adjusting.
The models change almost weekly, so this work is never quite finished. My team and I watch how often you surface and keep adjusting, so you stay the recommendation while your competitors are still optimizing for last year's Google.
somewhere, right now
A traveler is asking where to go.
Let the answer be you.
ways to work together
However you would like to begin.
The visibility check
Know where you stand.
A clear, honest read on how the AI engines describe you today, what they get wrong, and the few changes that would matter most. The gentlest way to begin, and quietly revealing.
The Partnership
Become the answer.
The whole piece of work. We find the story, build the plan, structure it so the engines surface you, and tie it to real numbers so you can see the return.
The Workshop
Learn to carry the light.
A working session that clears the fog around AI search and sends your team back to their desks with a plan they understand and own. Teaching is the part we love most.
Who this is built for
Brands with more story than visibility
Family-owned hotels & independent collections
Owner-led, characterful places losing the AI answer to the big chains. You have the soul. The machines keep handing recognition to brands with a tenth of it.
Smaller luxury bigger story
Independent brands with the best-kept secret and no corporate marketing department. You do not need a giant budget. You need to be found before the giants crowd in.
High-level dmcs
Destination experts whose deep knowledge gets flattened into generic itineraries the moment an AI summarizes it. Your substance is exactly what they reward.
in-house marketing teams
Teams who would rather understand this shift than hand it off. Bring me in to light the way, and your people leave with a plan they can run themselves.
I’m Jen De Witt
I have spent the better part of twenty years in digital marketing, with roots in education and a working life inside travel. I can teach a team what is actually happening in AI search, and I understand hospitality from the inside as a certified travel advisor.
I started this because the travel world is filling with AI-generated sameness, and the brands with real heart are the ones most at risk of being drowned out by it. That is backwards. The substance should win.
say hello
Is your story the answer, or is it missing?
Tell me about your brand and I will show you how the AI engines describe you today.
No deck, no jargon. Just an honest look at whether the light is getting out.
