https://jendewitt.com/home daily 1.0 2026-06-14 https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876221198-3KKYK2WXOYWW2JUZCVOF/image-asset.jpg Welcome https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1781352558096-OIE1E6FL08WXWCAGU4P9/unsplash-image-vBSqbhMxSXw.jpg Welcome https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1781352744671-SAA03D0UADY4ZE2OGROJ/unsplash-image-3c7Cv82TG_k.jpg Welcome https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876229236-HCCLNZACADX23BBNMBAZ/image-asset.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876223290-JWE586X56P4R8QM4F2LH/jonatas-tinoco-LUMg-3DmLp0-unsplash.jpg Welcome - One See yourself the way AI does I ask the AI tools the questions your guests are really asking, and show you exactly where you are recommended, where you are skipped, where you are mistaken for someone lesser. https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876229241-CHRJVUAUWHQ4EYY7ZZXJ/image-asset.jpeg Welcome - Two Find the heart Together we get honest about the one true thing only you can say. This is the part most consultants rush past, and the part I care about most, because without it there is no light to send out into the world. https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876230264-R96DPBOUG78C5E5DRKV3/image-asset.jpeg Welcome - Three Make it legible to the engines Then we shape that story so the engines can read it, trust it, and repeat it faithfully. Using the words they pull from, the structure they rely on, and the quiet authority signals that tell an AI model that your name is the one worth sharing. https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876223290-JWE586X56P4R8QM4F2LH/jonatas-tinoco-LUMg-3DmLp0-unsplash.jpg Welcome - Four Tend the light The models change almost weekly, so this work is never quite finished. My team and I watch how often you surface and keep adjusting, so you stay the recommendation while your competitors are still optimizing for last year's Google. https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1781292283429-7HGU2QVXAWONENFR50CH/unsplash-image-5ZhFKiVP7XI.jpg Welcome https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1781292171176-TGLQ0PVWYJPJYUKCEDXB/unsplash-image-BA2HY-A5MUQ.jpg Welcome https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1781292069417-FMGENG5LHH2DNDUSE8JG/sunshine-over-bridge-in-paris.jpg Welcome https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876237566-H3AHHHU2K7Z9R77MB0K7/3152270-200.png Welcome https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876226589-H5UNLNAOE63V6XY5Z76R/image-asset.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876234848-WWUB5UJ6CJRUAVYONSK1/1479195-200.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876223281-53C6NVA86IP97DZLYN0N/2697326-200.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/fa12d579-b43e-4b1f-9f71-96f2004975d3/Jen+De+Witt+headshot+2021.png Welcome - I’m Jen De Witt I have spent the better part of twenty years in marketing, with roots in education and a working life inside travel. That mix is the whole point. I can teach a team what is actually happening in AI search without the fear-mongering, and I understand hospitality from the inside, not from a slide deck. I started this because the travel world is filling with AI-generated sameness, and the brands with real heart are the ones most at risk of being drowned out by it. That is backwards. The substance should win. I am here to make sure it does. https://jendewitt.com/contact daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1775503188745-HB1MIHJB4HLST8U55NCU/unsplash-image-VpY1tLoE1HY.jpg Contact https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1775505218583-VFBLTNKZSHUHP4CYEVV3/unsplash-image-aso6SYJZGps.jpg Contact https://jendewitt.com/blog daily 0.75 2026-02-12 https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1770758678362-WTT6I0KK2FMAFS79LG71/unsplash-image-VpY1tLoE1HY.jpg Blog https://jendewitt.com/blog/insiders-guide-to-athens-and-athens-riviera monthly 0.5 2025-07-19 https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/8e32c89f-5314-4ba6-9114-e470c4508be8/Athens+Riviera+2023+JDeWitt.JPG Blog - Insider's Guide To Athens and the Athenian Riviera Photo: Jennifer De Witt, 2023 https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/eacd1260-5954-4874-92a5-ee7330dced40/The+Dolli+Athens.png Blog - Insider's Guide To Athens and the Athenian Riviera - Make it stand out The Dolli in Athens, Greece https://jendewitt.com/blog/sleep-tourism-is-the-new-luxury monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1748552115235-0Z9Z0KW0FFZFTIA41II4/Sleep-tourism-woman-in-bed-looking-at-camera.jpg Blog - Sleep Tourism Is the New Luxury: 10 Hotels Where Rest Is the Main Event https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1748549143544-GKCAGRDHHQ8KK94JNVWJ/Canal+St.+Martin+Paris+2023.jpeg Blog - Sleep Tourism Is the New Luxury: 10 Hotels Where Rest Is the Main Event https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1748549229005-JOQ175UMLTEMORN6FVJU/Lyon-France-2023.jpeg Blog - Sleep Tourism Is the New Luxury: 10 Hotels Where Rest Is the Main Event https://jendewitt.com/about daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876228337-85GG3QRLESK72B1ZFP64/image-asset.jpg About https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/40e9bf6e-f75b-4979-aa2a-8bcb6f8f0d41/thomas-despeyroux-lavender-fields-luberon-france.jpg About https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/13628228-cce0-4e27-875f-293b4304189a/Book+mockup+for+tablet+Go+Anyway+2026.png About - You don’t need to feel fearless to travel alone. You just need to feel ready enough. If you’ve been thinking about taking your first solo trip—but keep getting stuck in fear, overplanning, or “what if” scenarios—this book is for you. Go Anyway is a practical, reassuring guide designed for women who want to travel alone with more confidence, clarity, and ease. Whether you’re navigating a life transition, rediscovering your independence, or simply tired of waiting for someone else to go with you, this book will help you move from hesitation to action. https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876237566-H3AHHHU2K7Z9R77MB0K7/3152270-200.png About https://jendewitt.com/travel-services daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876227465-PMOI8BV0JJ0SH3YJRK51/image-asset.jpeg Travel Services https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876233065-D0BSDAAY50T3GCTO2LZH/image-asset.jpeg Travel Services https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1748560638483-6520LTV1UZHX42IZHV20/unsplash-image-FjHHWbeygE0.jpg Travel Services https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876226585-EUWUT5HVGI24OOX3CO3R/image-asset.png Travel Services https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876223281-53C6NVA86IP97DZLYN0N/2697326-200.png Travel Services https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876226593-C4MJNUQ8TP1S1HKF832C/image-asset.png Travel Services https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/3fa60dfd-0dd7-4150-8c03-d92f3f200813/Velaa-Private-Overwater-Suite-Maldives.jpg Travel Services - On Technology and AI Technology—including AI—is used here as a tool, not a trend or a shortcut. AI supports research, pattern analysis, and scenario modeling, helping surface insights more efficiently. It does not replace judgment, context, or human relationships. Decisions remain grounded in values, experience, and accountability—not automation. https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/cca59808-09bc-47ba-9fcf-fde4075f987c/Dunas+Formentera+pool+and+solarium.jpg Travel Services - Engagements This work is structured as an ongoing partnership rather than a transactional service. Engagements typically take the form of: Retained advisory relationships Project-based consulting with clear scope Embedded collaboration during periods of transition or growth Details are discussed after an initial alignment conversation. https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/69b3adc0-ab85-45bf-bf2d-1bacea99e456/Prince+Sakura+Tower+Tokyo+hotel+Autograph+Collection.jpg Travel Services - Who This Is (and Isn’t) For This work is for hospitality brands who: Are independently owned or values-led Care how growth affects people and place Want coherence more than attention It is not for brands seeking: Growth at all costs Performative sustainability Short-term visibility without accountability https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1745876232164-8LRJETORAEIJ4XH2GEX8/image-asset.jpeg Travel Services https://jendewitt.com/book-today daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1775505027877-GTCV1QSZ1CK9TML7VEP5/unsplash-image-aso6SYJZGps.jpg Start a Conversation https://jendewitt.com/contact-info-2 daily 0.75 2026-02-10 https://jendewitt.com/privacy daily 0.75 2026-04-06 https://jendewitt.com/portfolio daily 0.75 2026-03-08 https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1770778212072-WRNZ4ITMIW1Y7X7NNPC0/Orlando+Weekly+City+Guide+2022.png Portfolio https://images.squarespace-cdn.com/content/v1/680ff4f841bbc42489d81baa/1770778206558-VFQ62VBAW46D6M2ILF0C/OW+City+Guide+2022+Masthead.png Portfolio https://jendewitt.com/shop daily 0.75 2026-04-05